Why loungewear is the perfect combination of warmth, comfort and simplicity

This blog post is in collaboration with PAPER LABEL. 

Trends keep the fashion industry going. One moment, we are all wearing skinny jeans, and the next, we are in love with our baggies again. 

Some trends last longer than others and actually stick.

For example, after World War II, there was a shift from dressing fashionably to the functionality of garments. Back then, the American and British governments had regulations - restricting the excess use of fabric - such restrictions dictated the style of clothes people wore, everything from length to colour and cut. 

But due to the outbreak of war in 1939-1945, there was increased demand for the fabric to make uniforms and parachutes. As a result of the increase in demand for everything, there was a reduction in women’s clothing, like swimwear and skirts. This economic change led to the rise of bikinis and mini-skirts. 

Similarly, the Covid-19 pandemic has brought about significant changes in the fashion industry today. And some of these changes and trends are here to stay.

As the world got used to social distancing and working from home, more people have opted for outfits that offer warmth, comfort, and simplicity—clothes they can wear at home and outdoors and yet feel good. Of course, people still want to look stylish and buy expensive brands but they are no longer willing to compromise on their comfort.

If this sounds like you, you should consider shopping at PAPER LABEL. 

PAPER LABEL is a Canadian sleep and loungewear brand that embodies comfort and warmth in a modern way. 

The brand’s catalog is filled with pieces that are versatile, stretchy, and suitable to be worn at home or while on the road. You could go from your couch to brunch to a work meeting to the grocery store and back to your couch without the need to change your PAPER LABEL attire.

This is what makes PAPER LABEL pieces a wardrobe staple. 

I recently styled Johna and Vivian in PAPER LABEL’s    Mercedes Dress, Ollie Pullover, and Enid Wide-Leg Pants respectively. 

Both pieces are made of 100% soft cotton, which adds an extra layer of warmth. We shot these pictures on a cold, winter day here in Vancouver. Despite the weather, both clients kept sharing how warm and cozy they felt in their PAPER LABEL pieces. 

If you live in Canada, you are told how important it is to have a closet filled with comfortable, warm clothing pieces that are ready to go whenever the cold decides to strike. Especially in Vancouver, one moment, it can be sunny, and the next moment, it’s raining and the next moment, it’s snowing. So, wearing pieces that are functional and suitable for just about any weather is surely the way to go. 

The dress and pullover were not too heavy or too light for the day, and pairing them with sneakers and platforms made them even more comfortable.  This is very important for people who are usually on the go. You could wear these pieces as they are and go about your day, or simply add an extra jacket for layering, and you’ll be just fine. 

All in all, my favourite quality of these pieces isn’t the comfort, warmth, or flexibility. Those are great attributes and perfect reasons for you to shop PAPER LABEL today. But the fact that these clients felt like themselves while wearing these outfits, despite not being the typical-loungewear enthusiasts, was incredible. And this is a testament to the PAPER LABEL team’s thoughtful design approach. 

PAPER LABEL designs with simplicity, authenticity, and inclusivity in mind. The brand’s collections are everyday essentials that everyone can wear.

You don’t need to be a fashion enthusiast or have a specific body shape or size to look good in a PAPER LABEL piece. You can wear and accessorize them however you want without undermining your personal style or losing the essence of the design.

Loungewear may seem like a seasonal, pandemic-inspired trend, but they are here to stay. Even better, they are the perfect functional outfit that defines our new ‘normal’ and reality—one that rewards simplicity, mindfulness, and versatility.

If you want to enjoy the warmth and comfort of a PAPER LABEL piece, check out their latest collections here and use my code ‘LERIT’ to get 15% off today. Feel free to tag me on IG, to share pieces you purchase and love.